M3 Mobile Marketing is proud to announce the recent launch of the Shire Pharmaceuticals Mobile Alerts Program. Starting with a two prong strategy, Shire aims to collect mobile opt-ins from one of two campaigns – Vyvanse FOCUS and DRTV. In order to opt-into the program, customers can either text “JOIN” to 42343 (4ADHD) or 74473 (SHIRE) or they can enter their information via an online registration form that can be found at www.shire.com. Once subscribers have joined either program, they will receive mobile alert reminders on a daily, weekly or monthly basis.