FOR IMMEDIATE RELEASE Date:  June 25, 2009

For More Information, Please Contact: George Friborg Director of Marketing 610.279.3355 x2264 gfriborg@m3mobile.com

 

MOBILE, MUSIC AND THE MANN

M3 Mobile Marketing™ Announces Partnership with The Mann Center for the Performing Arts

 Philadelphia, PA (June 25, 2009):  Now at the forefront of countless marketing campaigns, mobile marketing is breaking into new arenas every day.  And, although this may not be its first break in the entertainment industry, mobile marketing has found itself embedded in the marketing mix for The Mann Center for the Performing Arts.  This outdoor musical venue, located in Philadelphia’s Fairmount Park, attracts diverse groups of visitors with various ages, backgrounds and tastes in music and happens to be the perfect stage upon which to introduce their new mobile initiative.   

“The Mann Mobile Rush Club” launched in late spring in an effort to inform concert-goers about last minute ticket sales and special offers.  To join “The Club” individuals are asked to text the keyword “MANN” to the short code “89887.”  New subscribers will receive an immediate response from M3 Mobile Marketing, confirming their membership into The Mann Center’s mobile program and will later receive weekly text messages with details about upcoming performances.  Patrons of The Mann Center can also join “The Club” by entering their mobile number online within their email sign up form.   

Phil Sumpter, Director of Marketing for The Mann Center asserts, "The Mann Center is excited to team up with M3 Mobile Marketing as we continue to explore new ways to engage our patrons in today's fast paced age of information.  We believe our patrons will appreciate this new initiative because it will deliver special offers and alerts straight to their mobile device.  It’s nice to be in-the-know on-the-go!"    

To make sure their patrons are up-to-date with the latest events and offers, The Mann Center has strategically incorporated mobile into all of their advertising channels.  This list includes local papers such as The Philadelphia Inquirer, Philadelphia Weekly and Metro, digital forms such as E-mail and website, and even the most traditional forms of marketing such as on-site signage, season brochures and direct mail; with a total reach of close to half a million individuals!   

“We’re very excited that The Mann Center has decided to use mobile as one of their key means of marketing to kick-off their 2009 season of live entertainment,” said Gary Ackerman, President of M3 Mobile Marketing.  “Because summer can be an active time for most people, mobile marketing is an ideal means of communication to stay in touch with The Mann Center’s visitors by sending reminders for upcoming shows and offering exclusive mobile promotions.”   

M3 Mobile Marketing

M3 Mobile Marketing is a full-service mobile marketing agency intensely focused on providing the best mobile technology solutions for their clients.  They offer a full range of mobile marketing solutions including text message marketing (mobile messaging), mobile ordering, mobile web/WAP site design, wallpapers, ringtones and mobile web advertising.  They employ analysts, graphic designers and technical developers who are ready to assist their clients if their resources are dedicated elsewhere.  For details call 610.279.3355 ext. 2264 or visit www.m3mobile.com.

The Mann Center for the Performing Arts

Accessible, attractive, festive and fun, The Mann Center for the Performing Arts presents diverse, world class entertainment in a casually elegant and relaxing setting at affordable prices.  It underwent extensive renovations in 2007, enhancing the uniquely wonderful Mann Center experience for its 173,000 visitors annually.  

The summer home of the Philadelphia Orchestra since the 1930s, The Mann Center for the Performing Arts, located in Philadelphia’s beautiful Fairmount Park, continues its rich tradition as Delaware Valley’s premiere outdoor cultural arts center.  Concerts and programs encompass all musical genres from pop, jazz, r & b, rock and contemporary, to dance theater, opera and classical.  Dine under the stars at Crescendo, our tented restaurant overlooking the spectacular Philadelphia skyline or spread out a picnic blanket on the lush lawn of the Mann.  There are several bars and concession stands where you can also purchase food and beverages as well as merchandise tents for concert souvenirs. 

To make reservations at Crescendo, please call 215.879.4871 or visit crescendo@manncenter.org.