WASHINGTON, D.C., August 4, 2008 – Gary Ackerman, President of M3 Mobile Marketing, a full-service mobile marketing agency is Chairperson at eTail’s 2008 Mobile Marketing Forum.

The themes and topics of the forum included the following:

• Setting up the infrastructure requirements necessary to provide mobile capabilities to consumers
• Exploring why you must launch mobile
• Providing web interfaces for consumer mobile access to your retail experience and going beyond text-based mobile sites.
• Examining what payment processing will look like in mobile

Following Gary’s opening remarks, several discussion sessions were held on a variety of topics regarding the mobile marketing industry as it relates to customer experience and buying behavior. The forum was held at eTail 2008, the 10th annual multi-channel retail event.

PANEL SPEAKERS:

MTV Networks, Sol Masch, Director of Mobile Marketing & Advertising
Huntington National Bank, Brandon McGee, VP & Senior Product Manager (Mobile Banking)
Beall’s Department Stores, Inc., Gwen Bennett, VP of Advertising and eCommerce
Fandango, Inc., Mitch Brody, Director of Promotional Sales and Integrated Marketing
Abebooks.com, Thomas Nicol, Director of Marketing

Mobile Commerce: Who, What, When, Where, Why?
Brandon McGee
Sales, service, growing adoption of mobile, business impact and evaluating solutions channels.

Mobile Marketing 101: What you must be on top of heading into 2009
Gwen Bennett, Sol Masch and Mitch Brody
The importance of mobile marketing, strategies beyond text message updates, mobile gift cards, mobile challenges, understanding and analyzing your mobile results.

eCommerce and the Mobile Channel
Thomas Nicol
Mobile in your marketing mix, the influence of smartphones and mobile options.

Going Mobile – Translating the Online Experience Into Handheld Opportunity
Sol Masch
How mobile should reflect your brand, influences on in-store behavior, the effect of mobile commerce on your pricing strategies and the mobile payment process.

Assessing How Mobile Commerce Will Affect Consumer Purchase Behavior
Brandon McGee and Thomas Nicol
How mobile is going to change the current state of retailing, infrastructure requirements, leveraging mobile innovations to reach global consumers, providing web interfaces for consumer mobile access to your retail experience and going beyond text-based mobile web sites.